About us

How can the world around us all get better, be better? It takes Practice. The journey of discovery and growth is born from a desire to do more, be more, do more good in the world. 

This is why intentionality is woven into every aspect of our brand. Wherever life takes each and every one of us, our bags move and function with your desire to explore and understand the lasting impact we can all make. 

Through careful craftsmanship, a clean and clever design holds a multitude of necessities that make packing a cinch. Whether you're going across town or around the world, our bags embody simplicity and style to make your trip feel effortless.

To reduce the carbon footprint, Practice bags are made of existing materials whenever possible. We leverage our industry connections to partner with suppliers who produce materials and construction in small batch. We use earth-friendly mailers in place of boxes and packaging is recycled. And most importantly to give back to the world we are grateful to live in, 15% of all profits go to organizations we care about, like Love and Second Chances—saving dogs and puppies all around the world.     

Join us in this journey.

About the Founder

Kim Tran

We started Practice as a way to give back by doing what we love. We created a bag that helps you and the causes we care about. We want you to do what you love and look good doing it. There is no reason to compromise on function or style, and giving back is never a bad look.

After working in the fashion accessories world for over 15 years, Kim saw a way to gather friends and talent into creating something more. Not only was it important for us to do more and give back, but also make the customer feel a part of the brand. We want to hear your feedback, we want to know what you are packing or where you are going next!

Practice believes in doing what we can and focusing on what matters to us. That’s why we started with the Karma Backpack. There is so much going on in the world and we hope our products and community in charity offer a reprieve, a destination, and a reminder that we should all practice what we love.

Get there with Practice.